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How To Launch Your Product:

Social media is an essential marketing tool for the business of any company that wants to be in the market, relevant and visible in every respect, so they should be used in the best possible way.

As every start is difficult, it should be facilitated with the selection of the target group and the priority market. The importance in choosing the target group and market, because not every social network is destined to market every product.

The good news is that even though there are too many social networks, choosing the most popular and most used ones is actually always one of the best choices. Your goals will help a lot in choosing, not only the social platforms, but also the content you create, the audience you target, and so on.

The first step is to identify your users and future audiences. In order for the parameters to be more precise, answers to certain questions are needed, such as:
  • Who are the typical and regular customers?

  • What is the age group of your consumers?

  • Are they men or women?

  • What is their need to consume your product?

Sorting the responses will make it easier for you to build a profile of your audience and thus simplify the product placement process.

After sorting your audience, you need to define goals. Certainly one of the primary goals is to increase sales, but also one of the goals can be brand recognition of your business as well as creating a friendly network with potential future customers.

As a final step, after defining your audience and goals, you need to find your audience and determine which social platform to use to improve the marketing of your business. Every social network has its users and is popular in its own way. In the next blog, more about social networks.

"Don't just create content to earn credit for being smart - create content that will be helpful, insightful, or interesting to your target audience."

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Ksenija Vučelić

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Ksenija Vučelić

Creative chaos. These are the two words that best describe her. Her creativity transcends all boundaries, so she often can’t sleep at night devising new posts for clients. Her energy and cheerful spirit will illuminate the whole room. Seemingly dangerous, she also has her gentler side which we hope will come to light soon. It can be said she is a perfectionist and she will surely achieve what she wants.


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