Google SEO Optimization
Being found by your target audience on Google and other search engines is a fantastic, and ultimately high-value, way to ensure the financial health of your business and help it grow. In our best case scenario, your company ranks for keyword terms that convert. However, not all keywords are created equal and ranking for keyword terms is just one part of what makes SEO such a great business builder.
In order to get the highest return on investment (ROI) for the time and money you spend on search engine optimization (SEO) you need to rank for terms that will grow your business. It may seem obvious, but hiring SEO experts who understand and value SEO makes all the difference. Of all the digital marketing tactics, we have a special love of SEO and look forward working with you to help you use SEO to grow your business.
Tracking Performance Metrics
Once you’ve got that SEO plan designed, developed, and have taken ongoing implementation into consideration, the real work begins.
Our SEO experts will monitor your site to chart trends in traffic, limit your bounce rate, improve conversions, and keep your site competitive in the SERPs. It’s a constant process of experimentation and implementation to keep your site on course, and to account for changes in the Google algorithm (Google’s formula for deciding how rank keywords and how they want SEO professionals to help businesses grow).
Setting Realistic Expectations
We Never Stop Training
Because we know that SEO is a constantly changing profession, and also because we think SEO is fascinating just on its own, Differo Digital Marketing SEO experts stay on top of ongoing changes in the SEO landscape, including new developments and best practices.
We hear a lot of complaints from business owners who feel as if they have paid a lot for SEO and not seen results. It’s important to know that SEO is a long game, and that what makes SEO work is consistently adding high quality content and links to your website. While SEO requires a financial investment, with patience, it typically provides a great ROI.
We will not promise you the moon and the starts. We will be honest with you about how much work is involved and what it will take to rank for relevant keywords. We will work with you to develop a realistic budget and help you understand SEO well enough so that you feel comfortable with your investment.