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Tema #1

Održavanje Društvenih Mreža

Zašto bih trebao koristiti društvene mreže?

Let’s face it: the world’s gone social. In fact, 30% of all time (and counting) spent online is allocated to social media. If you want to get in front of people, social media is the way to do it. Whether you’re interested in brand awareness, sponsored content, or a combination of both, we can help!

Koje društvene platforme treba da koristim?

The short answer: it depends. While Facebook is a great starting point, we like to get to know each client on an individual basis. Because every brand is unique, deciding which platform(s) to spend time on relies on factors like where your audience is, what products and/or services your business provides and the goals you wish to achieve.

Kako mogu zakazati objave?

Creating a batch of social posts and scheduling them ahead of time will save a lot of time in the long run. We use Facebook Business Manager to schedule all posts that are released on our Facebook channel and our clients’ pages. For all things that go out on the Twittersphere, we prefer to use TweetDeck. Instagram posts can be scheduled through HootSuite, which also allows you to schedule posts on a variety of social networks including Facebook, Twitter and LinkedIn. Since not all platforms allow you to schedule photos and videos in advance, we choose to post to LinkedIn, Pinterest, Google+ and YouTube in real time.

Koliko često trebam objavljivati?

On most platforms, it’s best to post at least twice a week, but some social media outlets are an exception. Twitter and Pinterest can be more frequent if your team has the time and the content to post. At Blue Compass, we post on Twitter daily, whether it’s socializing a blog, office event or relevant curated content. Another great way to stay top-of-mind is utilizing Snapchat, Facebook and Instagram Stories. Stories only last 24 hours, so you have the opportunity to create a sense of urgency and exclusivity with your content without being too excessive.

What's the difference between an ad and a post on social?

A post is content you share on social media for your followers to see organically. An ad is a paid post to target an audience outside of your followers based on demographics and interests. Because most social media algorithms limit the number of followers who see your business' content organically, we recommend promoting important or relevant posts to guarantee more people will see them. Another great indicator of a post that should be promoted is one that performs well organically. If it's doing well on it's own, putting money behind it will increase its reach.

What are promoted or boosted social posts?

Ads are called different names on most social channels, but in the end they are fulfilling the same purpose. On each platform you can set up an advertisement directly from the post to increase engagement, or set up a more advanced ad through the social channel’s advertising platform.

How much should I be spending on social media marketing?

It’s difficult to put an exact number on what your social media marketing budget should be, but there are some limitations in certain platforms. For example, you need to spend at least $10 each day you advertise on Facebook. We don’t put ad spend behind everything we release on social channels, but when we do, we put at least $25 behind our content. Obviously, more spend will usually get you more results, but a little can go a long way. We recommend starting with a lower budget and testing ads to see what works best for your brand.

What is the difference between Facebook Business Manager, Ads Manager and Power Editor?

These Facebook tools allow you to see your pages, ad accounts and performance metrics all in one place. A Facebook Business Manager account is great if you manage many Facebook pages, similar to an advertising agency. It’s also useful for large corporations that have separate Facebook pages for each branch, location or unit within their organization. If you’re placing and managing ads for one single account, Ads Manager is sufficient. Power Editor is a more advanced version of Ads Manager with the capability to make bulk changes to multiple campaigns and ad sets.

Tema #2

Razvoj & Dizajn Web Stranica

How long does it take to build a website?

This completely depends on what you need. It takes longer to build a 100 page megasite than a smaller eight page brochure website.

What size companies do you produce web designs for?

We like to work with all sorts and sizes of businesses and individuals, and we bring the same skills used to support our celebrity and big business clients to the work we do for smaller clients. We’re just as keen to work with small businesses as we are large ones, and as a local firm we’re ideally placed to understand the needs of growing organisations.

Do you redesign existing websites?

We certainly can do! It’s important to approach website redesigns sensitively to make sure your reasons for redesigning are valid. This will ensure the project is an overall success from your ROI point of view.

Do you work internationally?

Of course! With the advent of online conference tools such as Zoom, appear.in, and of course Skype, just to name a few, it makes working with businesses anywhere in the world straight forward enough.

Will my website work on smart phones and tablets as well?

It most certainly will! More people are accessing the web via small screens than ever, and the trend is likely to carry on. If your site doesn’t display or work properly on a mobile or tablet screen, you risk losing a big chunk of your potential audience. It means mobile responsive web design is essential these days. Every website we create is mobile responsive.

Can you help me rank high in Google?

A page one position in the Google search results is like gold dust. Not so long ago it was relatively easy to achieve. These days it’s a lot more challenging, and getting it wrong can affect your reputation. Thankfully we have all the SEO tools and know-how to maximise your chances and some happy customers to vouch for us.

Why is Researching Keywords Important?

WordPress is a free platform on which website designers and developers like us build websites. It provides all the flexibility and functionality we need so you’re easily able to keep your site up to date with new content. We love it, as do millions of business owners. We use it for all the different websites we create, from small business websites to ecommerce sites.

How much does a website cost?

The age-old question! It completely depends on what you need, but you can rest assured we deliver the best possible value for money and it won’t break the bank. Why not ask for a quote? There’s no obligation and we won’t sulk if you say ‘no’!

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    To generate highly focused leads ready to purchases.


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