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Topic #1

Social Media Marketing

Why should I use social media?

Let’s face it: the world’s gone social. In fact, 30% of all time (and counting) spent online is allocated to social media. If you want to get in front of people, social media is the way to do it. Whether you’re interested in brand awareness, sponsored content, or a combination of both, we can help!

What social platforms should I use?

The short answer: it depends. While Facebook is a great starting point, we like to get to know each client on an individual basis. Because every brand is unique, deciding which platform(s) to spend time on relies on factors like where your audience is, what products and/or services your business provides and the goals you wish to achieve.

How can I schedule social posts?

Creating a batch of social posts and scheduling them ahead of time will save a lot of time in the long run. We use Facebook Business Manager to schedule all posts that are released on our Facebook channel and our clients’ pages. For all things that go out on the Twittersphere, we prefer to use TweetDeck. Instagram posts can be scheduled through HootSuite, which also allows you to schedule posts on a variety of social networks including Facebook, Twitter and LinkedIn. Since not all platforms allow you to schedule photos and videos in advance, we choose to post to LinkedIn, Pinterest, Google+ and YouTube in real time.

How often should I post?

On most platforms, it’s best to post at least twice a week, but some social media outlets are an exception. Twitter and Pinterest can be more frequent if your team has the time and the content to post. At Blue Compass, we post on Twitter daily, whether it’s socializing a blog, office event or relevant curated content. Another great way to stay top-of-mind is utilizing Snapchat, Facebook and Instagram Stories. Stories only last 24 hours, so you have the opportunity to create a sense of urgency and exclusivity with your content without being too excessive.

What's the difference between an ad and a post on social?

A post is content you share on social media for your followers to see organically. An ad is a paid post to target an audience outside of your followers based on demographics and interests. Because most social media algorithms limit the number of followers who see your business' content organically, we recommend promoting important or relevant posts to guarantee more people will see them. Another great indicator of a post that should be promoted is one that performs well organically. If it's doing well on it's own, putting money behind it will increase its reach.

What are promoted or boosted social posts?

Ads are called different names on most social channels, but in the end they are fulfilling the same purpose. On each platform you can set up an advertisement directly from the post to increase engagement, or set up a more advanced ad through the social channel’s advertising platform.

How much should I be spending on social media marketing?

It’s difficult to put an exact number on what your social media marketing budget should be, but there are some limitations in certain platforms. For example, you need to spend at least $10 each day you advertise on Facebook. We don’t put ad spend behind everything we release on social channels, but when we do, we put at least $25 behind our content. Obviously, more spend will usually get you more results, but a little can go a long way. We recommend starting with a lower budget and testing ads to see what works best for your brand.

What is the difference between Facebook Business Manager, Ads Manager and Power Editor?

These Facebook tools allow you to see your pages, ad accounts and performance metrics all in one place. A Facebook Business Manager account is great if you manage many Facebook pages, similar to an advertising agency. It’s also useful for large corporations that have separate Facebook pages for each branch, location or unit within their organization. If you’re placing and managing ads for one single account, Ads Manager is sufficient. Power Editor is a more advanced version of Ads Manager with the capability to make bulk changes to multiple campaigns and ad sets.

Topic #2

Paid Advertisement

1. Can social media advertising help my business?

Absolutely! Not only is social media advertising a great way to increase brand awareness, website traffic, and conversions, but with the right strategic approach it can a powerful tool to help you crush the digital marketing world and take your business to the next level. Some industries see higher engagement than others on social media and it is worth speaking with a digital marketing professional to see the benefits your business can expect from social media advertising.

2. Why is social media advertising important?

Social media advertising may not be important or necessary for every business, but for some businesses—likes eCommerce—it is vital. Social media advertising allows businesses to saturate the digital world when they combine social media with other digital marketing efforts. Advertising on social media works extremely well in combination with SEO & pay-per-click advertising by allowing you to capture users who are on search engines as well as social media platforms. With over 2.8 billion active users on social media each month, your business could be missing a massive online market.

3. Should I be advertising my business on social media?

In most cases, yes! Facebook and other social platforms have changed the game with their newsfeed algorithms, so in many cases you need to “pay to play” in order to make your organic content visible (organic content is content shared without paying for advertising and promotions). On average, businesses receive 2%-6% of organic reach for posts published on their business pages. If you’re not easily found on search engines or social media, wouldn’t you think it’s time for a change your digital marketing strategy?

4. How do I determine my target audience?

Understanding your target market is one of the most important factors when it comes to social media advertising. If you don’t understand your target market, you may waste our money displaying ads in front of the wrong audience with no opportunity to convert them.

Ask yourself, what are the core demographics of my audience? Are they in a particular age range, income bracket, gender specification, or occupation level?

What are the core geographics of my audience? Are they in a particular city, county, state, or region? Do they live in urban, suburban, or rural areas?

5. What are the key components I need to create an ad?

When it comes to creating an ad on social media it is important to have these five things:

  1. Realistic goals – What do you want to accomplish with your advertising campaign?
  2. A clear understanding of your core audience – Who is your target market?
  3. Budget – Do you have the budget available for advertising?
  4. High-resolution images and/or video – Do you have a good media library to utilize?
  5. Messaging that reflects your audience – How can you get them to convert?

These five key components can help your social media advertising campaign succeed. How much should I designate to social media advertising?

6. Where can I advertise on social media?

Just about anywhere! From Instagram to LinkedIn, most social media platforms incorporate a marketing element with numerous advertising options into their platform.

7. How do I track ROI?

Tracking ROI for your social media campaigns can be frustrating, but here are some steps you can take to track the ROI of your social media campaign:

  • Install Google Analytics.
  • If you’re eCommerce, activate eCommerce tracking for your site.
  • If you’re a service or local business, add goal tracking to form submissions or phone call clicks.
  • Utilize standard events tracking to track if someone makes a purchase, fills out a form, reads your content, or adds something to their shopping cart.
  • Use UTM strings to track traffic coming to your site from a social media campaign.
  • Analyze the data and make adjustments where there are shortcomings.
8. How can I get started?

Facebook now has up to 5 million advertisers with 75% of them being located in the U.S. So, how can you compete with 5 million people and still see success with your ads?
Each online advertising campaign is unique. First, choose what platforms your audience is on the most. Are you B2B? B2C? This chart can help you choose the right advertising platform:

Topic #3

Web Design & Web Development

How long does it take to build a website?

This completely depends on what you need. It takes longer to build a 100 page megasite than a smaller eight page brochure website.

What size companies do you produce web designs for?

We like to work with all sorts and sizes of businesses and individuals, and we bring the same skills used to support our celebrity and big business clients to the work we do for smaller clients. We’re just as keen to work with small businesses as we are large ones, and as a local firm we’re ideally placed to understand the needs of growing organisations.

Do you redesign existing websites?

We certainly can do! It’s important to approach website redesigns sensitively to make sure your reasons for redesigning are valid. This will ensure the project is an overall success from your ROI point of view.

Do you work internationally?

Of course! With the advent of online conference tools such as Zoom, appear.in, and of course Skype, just to name a few, it makes working with businesses anywhere in the world straight forward enough.

Will my website work on smart phones and tablets as well?

It most certainly will! More people are accessing the web via small screens than ever, and the trend is likely to carry on. If your site doesn’t display or work properly on a mobile or tablet screen, you risk losing a big chunk of your potential audience. It means mobile responsive web design is essential these days. Every website we create is mobile responsive.

Can you help me rank high in Google?

A page one position in the Google search results is like gold dust. Not so long ago it was relatively easy to achieve. These days it’s a lot more challenging, and getting it wrong can affect your reputation. Thankfully we have all the SEO tools and know-how to maximise your chances and some happy customers to vouch for us.

Why is Researching Keywords Important?

WordPress is a free platform on which website designers and developers like us build websites. It provides all the flexibility and functionality we need so you’re easily able to keep your site up to date with new content. We love it, as do millions of business owners. We use it for all the different websites we create, from small business websites to ecommerce sites.

How much does a website cost?

The age-old question! It completely depends on what you need, but you can rest assured we deliver the best possible value for money and it won’t break the bank. Why not ask for a quote? There’s no obligation and we won’t sulk if you say ‘no’!

Topic #4

Graphic Design

1. What is graphic design and what does it include?

Graphic design is a design process that combines text and graphics in a way that is intended to communicate a specific message.

2. Where is graphic design used?

You will find graphic design in company logos, printed materials like brochures, posters, signs, greeting cards, postcards, business cards, billboards and ads. Advances in technology have brought us the digital environment complete with websites, online ads, virtual brochures and presentations, and so very much more.

3. What does your graphic design department use to create these designs?

Our team of graphic designers can use hand-illustrated designs as well as computer-aided designs thanks to a wide range of software with nearly endless digital design tools. The availability of software like Adobe Illustrator and Photoshop have become staples of the graphic designer.

4. What can your graphic design department do that I can’t do?

A graphic designer does more than just put their creative skills to work. Though most graphic designers are intuitively creative already, they have generally spent time studying numerous design principles. It’s vital to understand how to use design elements to transmit the required messages and values as well as evoke a certain feeling in the viewer. As a visual communicator, they leverage these design elements and use concepts such as color, typography, space, balance, form and lines to create their visual message.

5. What else does a graphic designer accomplish as part of the work?

Besides turning their client’s vision, brand image and value proposition into a graphic display, a designer will undertake many specialty tasks as part of a graphic design project. The specialty tasks include collaborating on the concept (usually with a team), attending meetings about the project, paying attention to what customers are clicking on, doing presentations that explain the various potential designs, revising designs, and preparing asset files for others on the team and for client use.

6. How can I work with a graphic designer and stay on budget?

There are many ways to work with our graphic design team.  You will want to be prepared to communicate clearly and often about what you want from the graphic design. The more specific you can be when you fill out your request the more likely the final product will reflect your vision. Communicating clearly and minimizing revisions will hold down your expenses.

Topic #5

Branding Services

1. Does your marketing agency handle branding?

Yes. Branding is a huge part of any marketing company’s strategy. Why? Because your brand is what will gain customer recognition and recognition is what will boost sales. Your brand is your identity -what sets you apart from other competitors in your market.

2. How does your marketing company stay creative?

Any good creative marketing agency realises that creativity is a huge part of their business. Without fresh ideas, campaigns can grow stale. So how does a marketer stay creative? First, we doodle and keep creative journals. In fact, doodling is a great way to open up your mind to new possibilities. We also look for ways we can bend the rules so that we’re delivering ideas that test our capabilities. We brainstorm creative media advertising methods so that our clients stand out from their competitors. And finally, we stay surrounded by other creative thinking people so that we can bounce ideas off one another. Creativity is bolstered by numbers, so you need a full service creative agency that is never short on new ideas.

3. How is online marketing different than regular marketing? And do I need an online marketing company?

These days, almost everyone is online – thus any business will need to employ an online marketing strategy to engage these potential customers. Internet marketing campaigns might include: search engine optimization (SEO) for your website, internet marketing, and email marketing campaigns.

4.How can a full service advertising agency help with my marketing campaign?

First, advertising and marketing companies have the same goal: spreading word about your business. But a marketing agency, or “full service” advertising agency, does more than just advertise -they identify your place in the market, select your ideal target market and craft strategies to brand your company. Recognition is what you need, and by selecting a Differo Marketing agency, you can rest assured we understand your business and your target market.

Topic #6

Photo Production

How long does it take to build a website?

This completely depends on what you need. It takes longer to build a 100 page megasite than a smaller eight page brochure website.

What size companies do you produce web designs for?

We like to work with all sorts and sizes of businesses and individuals, and we bring the same skills used to support our celebrity and big business clients to the work we do for smaller clients. We’re just as keen to work with small businesses as we are large ones, and as a local firm we’re ideally placed to understand the needs of growing organisations.

Do you redesign existing websites?

We certainly can do! It’s important to approach website redesigns sensitively to make sure your reasons for redesigning are valid. This will ensure the project is an overall success from your ROI point of view.

Do you work internationally?

Of course! With the advent of online conference tools such as Zoom, appear.in, and of course Skype, just to name a few, it makes working with businesses anywhere in the world straight forward enough.

How long does it take to build a website?

This completely depends on what you need. It takes longer to build a 100 page megasite than a smaller eight page brochure website.

What size companies do you produce web designs for?

We like to work with all sorts and sizes of businesses and individuals, and we bring the same skills used to support our celebrity and big business clients to the work we do for smaller clients. We’re just as keen to work with small businesses as we are large ones, and as a local firm we’re ideally placed to understand the needs of growing organisations.

Do you redesign existing websites?

We certainly can do! It’s important to approach website redesigns sensitively to make sure your reasons for redesigning are valid. This will ensure the project is an overall success from your ROI point of view.

Do you work internationally?

Of course! With the advent of online conference tools such as Zoom, appear.in, and of course Skype, just to name a few, it makes working with businesses anywhere in the world straight forward enough.

Topic #7

Professional Video Production

How long does it take to build a website?

This completely depends on what you need. It takes longer to build a 100 page megasite than a smaller eight page brochure website.

What size companies do you produce web designs for?

We like to work with all sorts and sizes of businesses and individuals, and we bring the same skills used to support our celebrity and big business clients to the work we do for smaller clients. We’re just as keen to work with small businesses as we are large ones, and as a local firm we’re ideally placed to understand the needs of growing organisations.

Do you redesign existing websites?

We certainly can do! It’s important to approach website redesigns sensitively to make sure your reasons for redesigning are valid. This will ensure the project is an overall success from your ROI point of view.

Do you work internationally?

Of course! With the advent of online conference tools such as Zoom, appear.in, and of course Skype, just to name a few, it makes working with businesses anywhere in the world straight forward enough.

How long does it take to build a website?

This completely depends on what you need. It takes longer to build a 100 page megasite than a smaller eight page brochure website.

What size companies do you produce web designs for?

We like to work with all sorts and sizes of businesses and individuals, and we bring the same skills used to support our celebrity and big business clients to the work we do for smaller clients. We’re just as keen to work with small businesses as we are large ones, and as a local firm we’re ideally placed to understand the needs of growing organisations.

Do you redesign existing websites?

We certainly can do! It’s important to approach website redesigns sensitively to make sure your reasons for redesigning are valid. This will ensure the project is an overall success from your ROI point of view.

Do you work internationally?

Of course! With the advent of online conference tools such as Zoom, appear.in, and of course Skype, just to name a few, it makes working with businesses anywhere in the world straight forward enough.

Topic #8

Animated Video Production

How long does it take to build a website?

This completely depends on what you need. It takes longer to build a 100 page megasite than a smaller eight page brochure website.

What size companies do you produce web designs for?

We like to work with all sorts and sizes of businesses and individuals, and we bring the same skills used to support our celebrity and big business clients to the work we do for smaller clients. We’re just as keen to work with small businesses as we are large ones, and as a local firm we’re ideally placed to understand the needs of growing organisations.

Do you redesign existing websites?

We certainly can do! It’s important to approach website redesigns sensitively to make sure your reasons for redesigning are valid. This will ensure the project is an overall success from your ROI point of view.

Do you work internationally?

Of course! With the advent of online conference tools such as Zoom, appear.in, and of course Skype, just to name a few, it makes working with businesses anywhere in the world straight forward enough.

How long does it take to build a website?

This completely depends on what you need. It takes longer to build a 100 page megasite than a smaller eight page brochure website.

What size companies do you produce web designs for?

We like to work with all sorts and sizes of businesses and individuals, and we bring the same skills used to support our celebrity and big business clients to the work we do for smaller clients. We’re just as keen to work with small businesses as we are large ones, and as a local firm we’re ideally placed to understand the needs of growing organisations.

Do you redesign existing websites?

We certainly can do! It’s important to approach website redesigns sensitively to make sure your reasons for redesigning are valid. This will ensure the project is an overall success from your ROI point of view.

Do you work internationally?

Of course! With the advent of online conference tools such as Zoom, appear.in, and of course Skype, just to name a few, it makes working with businesses anywhere in the world straight forward enough.

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